PROFESSIONAL PATH
FREELANCE ACCOUNT DIRECTOR
Jan. 2023 – Currently
Advertising Consultant – Global Account Director and Account Management – Local & International Projects.
Global communication strategies / Integrated campaign / Digital and social media campaigns / Digital environments / Branding / Events / AV productions
Some of my collaborations: LOLA Mullenlowe, C14, Summa Branding, RAMAC Agency, Boutique Barré & other SME’s
MUT AGENCY (Barcelona) / 360o Agency
Account Director
Jan. 2021 – Jan. 2023
In charge of the coordination and good performance of the accounts team; ensuring the quality and excellence of the projects and their profitability to accomplish the global forecast. Responsible for building long-term relationships with stakeholders and for directing and supervising the agency’s key projects, new business pitches and international accounts.
Clients: TEA SHOP, BODEGAS TORRES (several brands), LIDL, Privalia, UNIQLO, FIATC, Dexeus mujer
LAVINIA NEXT (Barcelona) / 360o Agency
Client Services Director
Oct. 2018 – Dec. 2020
In charge of the coordination and good performance of the accounts, creativity and strategy teams; ensuring the quality and excellence of the projects and their profitability to accomplish the global forecast. Responsible for building long-term relationships with stakeholders and for directing and supervising the agency’s key projects, new business pitches and international accounts.
Clients: EUROPEAN PARLIAMENT, TURISME DE BARCELONA, TMB, VIDACAIXA, CAIXABANK, ALMOND BREEZE, KETTLE CHIPS, ALMIRALL, PERRIGO, PIECE OF PIE.
ARISTA (Barcelona) / 360o Agency
Client Services Director
Sept. 2016 – Sept. 2018
Responsible for carrying out the correct development of the agency’s strategy and business as well as to strengthen the trust of its stakeholders in both the medium and long term, always guaranteeing results, excellence in the delivery and profitability of the projects. During this period I managed to increase the client portfolio as well as the office EBITDA.
Account Director
Jul. 2014 – Ag. 2016
In charge of the direction and coordination of the accounts department of the agency. Directing 360o projects: conceptualization, design and development of websites, Social Media and digital strategies, spots, integrated campaigns. Always ensuring that they met both timing and the planned budget. Management and coordination of the international projects of the agency.
Clients: ROSA CLARÁ, VIDACAIXA, NISSAN, YAMAHA, ALMOND BREEZE, DONETTES, DANONE, ROCHE, ARAMARK.
MGA IDEAS (London) / B2B Advertising Agency
Account Director
Dec. 2013 – Jun. 2014
London-based agency specialized in B2B where I had the opportunity to be in charge of internal communication campaigns in the case of Unilever, commercial campaigns for Office Depot or institutional campaigns for Northrop Grumman and Airbus, this latest also involving the interlocution and direct collaboration with the British Royal Air Force.
Clients: UNILEVER, OFFICE DEPOT, NORTHROP GRUMMAN, AIRBUS.
ODISEA BARCELONA / 360o Agency
Sr. Account Executive
Oct. 2011 – Jan. 2013
Clients: CAIXABANK, STORCK IBÉRICA – POPZ, KNOPPERS, NIMM2 –, MIQUEL
ALIMENTACIÓ GRUP, VOLKWAGEN-AUDI ESPAÑA.
HILL & KNOWLTON / Public Relations Consultancy
Oct. 2010 – Oct. 2011
Clients: INFOJOBS, COCHES.NET, TEYCO, COFELY, LABCO.
MK MEDIA / Healthcare Advertising Agency
Sept. 2009 – Oct. 2010
Clients: BAYER,, MYLAN,, PIERRE FABRE, ALMIRALL
FRESA BBDO / Public Relations and Events Agency
May 2007 – Dec. 2008
Clients: SURKANA , ORO VIVO, DAVID VERGÉS
EDUCATIONAL PATH
- Creation and Management of Fashion Brands – Postgraduate – BAU Centre Universitari de Disseny (Oct. 2017 – Jun 2018)
- Advertising and Public Relations – Degree in – FCC Blanquerna of the Ramon University of Barcelona. (2006-2008)
- Theory and Aesthetics of Contemporary Art – Postgraduate – Universitat Autònoma de Barcelona and the Fundació Miró (2005 – 2006)
- Humanities – Bachelor – Universitat Pompeu Fabra – Arts specialization – (2000-2004)
LANGUAGES
Spanish: native
Catalan: native
English: bilingual
French: B2
Italian: B2
Hi, this is Sara Lucas 